Definite winner of the night was Taco Bell! It was amazing how they pulled the audience in with humor and ambiguity and then ended with their brand pulling the whole story together. Kudos to Taco Bell for the win!
Calvin Klein Inc. will be running their first-ever Super Bowl commercial in history!!!!! It’s going to debut its latest offering from the underwear line and will star model Matthew Terry.
Durex and Buzzman launch a new app to promote SOS, a condom delivery service. Those in need can place an order and the condoms will be delivered via a discreet delivery method. (Watch the video for the amazing details!)
Check out a new site that I just built for my client, American Health Connection.
With the Super Bowl quickly approaching, Mars is aiming to keep their 30-second commercial a secret versus releasing it prior to the big game as a teaser. They feel that this old fashion approach is the best to take and a lot of consumers will be more anxious during the game.
Chief Consumer Office for Mars Chocolate North America, Mr. Benin says, “We are continuing with what we call our surprise-and-delight approach. There’s that first-time, premier reveal [in game] that we believe is compelling.”
What ads are you most excited to see this year?